JP Loveland began advising clients on their financial affairs in 1984 when he joined Liberty Financial Services as a management trainee. He rose quickly through the junior management ranks to become Liberty’s youngest ever branch manager at age 24, to run his own agency office. JP has always continued to manage his own clients’ financial planning affairs personally and many current clients have been with his business since its inception. In JP’s words:

“With nearly forty years of continuous service to a family means we really know how they think and what they need from us. We are their trusted advisers.”

JP Loveland grew up in London but lives now in East Sussex with wife, Emma, and their six children.  He is a devoted family man, with most of the children grown up now, he misses the morning school runs which he did each day without fail. He loves rugby, sadly too old and fat to play himself anymore! He enjoys a wide range of country pursuits and is passionate about green and conservation issues. He will never retire as he loves the business too much, which is just as well as it’s his children’s and his wife’s life ambition is to keep him poor!

At age eleven, JP Loveland’s family life changed drastically. His father had suffered five heart attacks, each one strong enough to have killed him. He survived but never worked again. He did not plan to have his working life cut short or to retire aged 47 without an adequate pension. The family’s savings were quickly spent and the family home was sold. Life changed. JP’s father was put on the ‘scrap heap’ and his family went there with him.

“The only difference between a retired gentleman and an old age pensioner is money”

JP’s experience of his father’s enforced early retirement has made him a passionate advocate of financial planning and he firmly believes that, while people do not ever plan to fail,

“The ill-advised or the ill-informed just fail to plan”.

He has infused his personal, hands-on approach into HdeB Private Clients. He believes clients cannot afford to leave anything to chance when it comes to securing their financial future and swears by the maxim:

“The need for advice is a fundamental requirement of life.”